The panel of judges for the competition; Yasmin Le Bon, Manolo Blahnik, Elizabeth Saltzman, and Giles Deacon.
Sunday, 20 March 2011
The Dorchester Collection Fashion Prize
The panel of judges for the competition; Yasmin Le Bon, Manolo Blahnik, Elizabeth Saltzman, and Giles Deacon.
Thursday, 10 March 2011
Whats this all about???
Hi, my name is Olivia Liman. I am studying Fashion Marketing and Branding in my third year at Nottingham Trent University. I have set up this blog as a way to document research for my project on the brand Net-a-porter. The aim of my project was to target a younger more edgy consumer and to give Net-a-porter a more industry presence, not only for its consumers but for the fashion industry as well. From my research I have thought about many ways to achieve my objectives, and I have come up with an idea based upon a competition. The aim of the fashion design competition for Net-a-porter is to find new talent and create a platform for young designers who may have recently graduated who do not have the means to create they own fashion label. The winning designer will be able to create a capsule collection funded by Net-a-porter and appearing on the website.
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